The Cover Story!
How do you like the cover of my book?! "Online Marketing for your Craft Business"
It's so exciting to see the finished cover up on Amazon! I really love it - I think it stands out, there are so many craft business books to choose from, mine is focused on online marketing, I'm not an accountant so I can't help you with your spread sheets I'm afraid, but I am a digital marketing strategist and community manager, so I have written about what I know works when it comes to getting your business noticed online!
A big thanks to the lovely designer Jodie Lystor at F+W Media who seemed to create a cover I love effortlessly! (although I know a lot of hard work went into it really Jo!)
I wanted the cover to appeal to creative people and craft sellers and I wanted it to look both striking, serious and just a little pretty, but not twee! Jo has done a great job to get all of these ideas working together.
I also really wanted it to be unique and memorable. When you are trying to get a product noticed it's important to research the competition and package your product in a way that sets it apart. If someone is browsing I hope they will remember the pretty flowers and distinctive, curvy title text. When they are ready to come back and buy and this image pops up, hopefully that snap of recognition will really help!
I was convinced it should be a dark background so it stood out from other books about selling crafts online. I love inspiring quotes on blackboards and interesting fonts (see my pinterest board Craft and Creative Quotes for proof!) and in a small way it also helps get across the educational aspect of the book and the flowers... well every business needs to grow! (maybe I'm clutching at straws here, ha ha!).
I hope you like my book cover design too! Please spread the word on Pinterest and any and all of your social networks! I'll be sharing a post soon with details of all of the 'experts' who have shared tips in the book!
If you would like to see more details have a look over on Amazon for all the info - Online Marketing for Your Craft Business: How to get your handmade products discovered, shared and sold on the internet