Etsy on the Tellybox! Brilliant advert, keep an eye out for it :)
Details on how to win a £25 voucher at the end of the post!
Isn't it fab to see a handmade market place being advertised on the TV - spreading the word about buying (and selling) craft and supporting designers in the UK - every new visitor to Etsy is a potential new customer and craft fan! I find once people get the bug of buying unique gifts from designers they start to realise how mundane and samey a lot of the stuff available in chain stores can be!
How are you marketing your own online shop?
Isn't it fab to see a handmade market place being advertised on the TV - spreading the word about buying (and selling) craft and supporting designers in the UK - every new visitor to Etsy is a potential new customer and craft fan! I find once people get the bug of buying unique gifts from designers they start to realise how mundane and samey a lot of the stuff available in chain stores can be!
How are you marketing your own online shop?
I think creative people are predisposed to be experts at content marketing and social media!
My new book is fairly self explanatory from the title I hope! - here's a brief snippet from the details over on Amazon where it is available for pre order already (although we still haven't finished designing the cover yet, so ignore that for the time being!)
"This book is not a basics book telling you to be chatty and sociable (like you didn’t know already that being friendly was important!) It is full of practical tips to improve your online networking skills and save you precious time, teaching you everything you need to know about online marketing, and how to set realistic measurable goals which will have a genuine positive impact on sales and brand awareness. It will show you how blogging and social media can connect you not just to customers but importantly to industry influencers and publishers who will share and champion your products"
"This book is not a basics book telling you to be chatty and sociable (like you didn’t know already that being friendly was important!) It is full of practical tips to improve your online networking skills and save you precious time, teaching you everything you need to know about online marketing, and how to set realistic measurable goals which will have a genuine positive impact on sales and brand awareness. It will show you how blogging and social media can connect you not just to customers but importantly to industry influencers and publishers who will share and champion your products"
I also wanted to share a lovely review from my online friend and Etsy Expert Tim Adam who writes at the huge blog Handmadeology - he's had a draft copy already!
"I know what it takes first hand to market your crafts online and Hilary's book is one of the most detailed marketing books out there for creative business owners... If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary's book." Timothy Adam, Handmadeology
oops it says £20 but it's actually £25!!!
Win a £25 Etsy Gift Voucher!
Did you skip straight to the end for the competition? It's ok I'll forgive you, we're all busy!
To win the £25 Etsy gift card please let me know in a comment below what you feel the hardest aspect a designer has to face when selling crafts online (you don't have to be a craft seller to enter by the way, would just love your feedback on this issue)
PLUS!
If you share the post on Facebook, Twitter, Google+ or Pinterest and tag with @craftbloguk so I can find them I will also give you extra entries for each (one per network) But you must add a quick comment too!
Entry closes Sunday 29th June 2014 at midnight!